Why does St. Anley drink beer?

Readers may have noticed that, when abroad on holiday, I always take a photograph of the local brew.
Such images usually try to capture a pretty lady in the background.

While staying in Villabassa, Northern Italy, every beer I ordered in the hotel was accompanied by a beer-mat ...

The beer, (lager,) wasn't particularly good, but I collected several beer-mats.
I fantasise that Tracey modelled for this.